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Fossil is an American watch and lifestyle company, currently headed by Kosta N. Kartsotis, the Chairman of the Board and Chief Executive Officer of FOSL. The company was originally formed in 1984 by Tom Kartsotis with their headquarters at Richardson, Texas, USA.  
From Milan to Minsk, New York to New Delhi, the Fossil collection is designed to live up to a fashion-fueled global lifestyle, no matter what the destination is. Fossil and its portfolio brands create bags that pair portability with streamlined design, traditional watches created in fresh hues and materials and timeless clothes and accessories. Fossil commodities are creatively rooted in authentic vintage and classic design.  
Today, Fossil proudly owns about 400 retail locations, 4000 wholesale locations and more than 14,500 employees across the globe.
Recently, Google Inc. (GOOG) unveiled its plan to pair up with Fossil Group, Inc. to launch its much awaited smartwatch. Some depict that the future of these voice perceptive wrist watches as being more of personal assistants, which will be capable of checking sports scores, controlling music, responding to texts, and even following verbal instructions to open garage doors.
The classic Fossil watch collection has men’s watches and women’s watches coming in stylishly strapped leather or metallic bands, specifically lovely rose gold-tone watches for her and handsome Swiss watches for him.

The proprietary and licensed brands of FOSSIL are:

1. MICHELE
Capturing the vibrant Miami lifestyle, MICHELE timepieces combine luxury with glamorous style showcasing bold, brilliant hand-set diamond cases and mother-of-pearl dials.
2. ZODIAC
Born from an obsession with creating precision timepieces, Zodiac showcases a deep Swiss heritage from breakthrough dive watches like the historic Sea Wolf to modern adventure instruments. Zodiac watches are bold, versatile machines built to withstand the extremes of everyday life.
3. Relic
Known for obtainable fashion with a casual yet stylish edge, the Relic brand provides an assortment of accessories, including women’s and men’s watches, bags, belts, small leather goods and eyewear.
4. Burberry
Burberry is an iconic British brand based in London, the brand has a global reputation for pioneering design and fabrics.
5. Emporio Armani
The Emporio Armani collection is infused with an understated sense of confidence, offering classic watch styles imbued with heritage and enduring design.
6. Michael Kors
The Michael Kors brand is born in America, but its heart is on the run. From Milan to Minsk, New York to New Delhi, the Michael Kors collection is designed to live up to a fashion-fueled global lifestyle, no matter what the destination.
7. Marc by Marc Jacobs
Known for its embrace of color, subtle humor, and its unabashed love of fashion the watch collection offers an eclectic, exciting entry into affordable luxury with an irreverent point of view.
8. DKNY
Simply stated, DKNY is the energy and spirit of New York: International, eclectic, fun, fast and real. From work to weekend, jeans to evening, DKNY offers an all-encompassing collection.
9. KARL LAGERFELD
Karl Lagerfeld is the ultimate curator of cool. introducing a new line of watches and accessories for fashion savvy individuals all over the world. This much-anticipated new brand bridges the gap between high fashion and street style, bringing fresh and innovative design to the masses.
10. Tory Burch
At the forefront of American sportswear, Tory Burch blends classic design with an eclectic sensibility. Her collection of ready-to-wear, accessories, shoes, jewelry and eyewear has transformed the Tory Burch name into a global fashion icon.
11. Diesel
Bold, rebellious, and never shy, Diesel watches reflect the confident, assertive nature of the brand. Large, loud, and never afraid of color, they don’t follow the “rules” of casual watch design, preferring to blaze new ground whenever possible.
12. Armani Exchange
The name Armani is synonymous with fashion. Each brand in the Armani family offers its own subtle variation on the legendary house’s approach.
13. Adidas Originals
Adidas Originals is the iconic sportswear brand for the street. It is born in sport heritage, but lives in contemporary lifestyles and strives to inspire all in their everyday lives.
14. Watch Station
Watch Station is an international leader in fashion and designer luxury timepieces. Watch Station stores are located throughout the United States, Europe, and Asia.
15. SKAGEN
The Skagen Denmark brand came to life in 1989, embodying the elements of Danish design.  Skagen Denmark is timeless Danish design for today, tomorrow, and beyond.

Fossil has a cache of achievements, 

1. Fossil UK holds the "Best Company to Work For in the Hot 100 Watch Industry" given by the Sunday Times.
2. It is recognised as one of the "Top Power Players"
3. The company is consistently delivering strong financial performance in challenging retail periods.
4. Fossil led the implementation of SAP systems and Sarbanes Oxley
5. It has inspired and provided direction for a team of 900 staff across Head Office and boutiques / concessions.
6. They create operational direction with the strong financial reporting and operational rationalisation.
7. They have an acclaimed social growth. The Fossil Foundation works to create positive change in the world through partnerships with remarkable individuals and groups. The Fossil Unbound believes that the young people need the art of confidence and means to determine their own futures. Hence, Fossil Unbound is a global effort focused on empowering young people to realize their potential. 

Why Fossil Is Popular:

1. Growing Brand Awareness
2. Celebrity Endorsements
3. Expansion Around The Globe
4. The ‘Accessible Luxury’ Factor
5. Tackling ‘Quality’ Smartly
6.  Incorporating Technology And Innovation Into The Product Line
7. Giving Back To Society!

Fossil is the leading player in the US watch market with an estimated 45% market share and is expected to bolster immense growth in its future.

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